How To Help The Theatre Industry During A Second Lockdown

With the announcement of a second UK lockdown yesterday, this unfortunately means our theatres will have to shut their doors once again for at least 4 weeks from Thursday. Many shows were planning on reopening very soon such as Six and Everybody's Talking About Jamie, and shows such as The Last Five Years, Marry Me A Little and Rent having just opened will unfortunately have to cut their runs short. It's extremely dishearting for everyone within the theatre community right now but since there's not much we can do about that, here are 8 things you can do to support the theatre community whilst the curtains are closed!

1. Buy venue memberships.

Many theatres have memberships, friend and loyalty schemes available on their websites that you can buy to and this is a great way to inject funds in to the industry. By purchasing you could enjoy some great perks such as fee-free booking, priority booking, and more depending on the theatre. Memberships can also save yourself some money in the long runBelow are links to just some memberships you can buy but be sure to check your local theatres too!




2. Consider a voucher / donation instead of a refund.

A lot of theatres are asking audience members if they would consider donating the cost of their tickets towards the theatre as ticket income is vital on helping theatre survive. Of course this isn't always possible as current circumstances have been difficult for everyone, but if possible, asking for a voucher which will allow you to purchase tickets for another show at the same theatre / theatre company or donating is a great way to help the theatre community. 

3. Buy theatre tokens.

With Christmas coming very soon, theatre tokens are a great gift and can be used whenever. There's no expiry date on them and they can be used at more than 260 theatres across the UK. You can purchase a physical gift card or an eGifts for yourself or family and friends and you'll have something to look forward to when the theatres reopen!

4. Donate to charities.

There are plenty of charities out there who provide support for theatre workers and freelancers across the UK. Any donation big or small to any of these charities would help the theatre community massively. A few of them are,,

The Theatre Support Fund are currently selling 'The Show Must Go On' merchandise which you can purchase through their website. From T-shirts to mugs to notebooks, it's another great way to support the industry. 

5. Watch theatre online.

Of course there's nothing like live theatre, but many producers are working hard to create content that you can watch from the comfort of your own home. Some of these shows are ticketed, some are put on in return for pay-what-you-can donations, and some are free. This is a great way to continue supporting your favourite theatres all while getting your hands on some exclusive content.

'The Show Must Go On' YouTube channel is back every Friday and is streaming some of your favourite pre recorded shows which you can watch for free.

BroadwayHD also has access to many shows and offers a free trial followed by $8.99 a month after.

The Theatre Cafe are currently producing a brand-new web series called 'The Theatre Channel' showcasing well-known musical theatre classics and performed by some of your favourite West End stars. Each episode is 30 minutes long, will be available to purchase for £12 and view here: Once purchased viewers will be able to watch the episode unlimited times and the first two episode are available now!

From 7.30pm on Tuesday 10th November, you will be able to watch online the archive recording of the ground-breaking, Olivier Award nominated, West End transfer of EMILIA. Tickets are on a pay what you can basis, starting at £1.

Hope Mill Theatre are also streaming their production of Rent which you can book tickets for here:

You can also show support the industry by streaming theatre though Netflix, Amazon Prime, Disney Plus and many more. Even listening to cast recordings via Spotify or Apple Music is a big way to show support!

6. Buy theatre merchandise.

Theatre merchandise is another great Christmas gift for any theatre lover. There are loads online stores where you can purchase merchandise for some of your favourite shows and especially has a great selection!

7. Book theatre tickets.

I know some people are hesitant to purchase tickets for anything right now due to the uncertainty of when theatre will return properly, but for me I know I can confidently book tickets for any West End or touring show knowing I will get to see them at some point in the future, (even if they do have to be rescheduled a hundred times), and if a show does unfortunately have to be cancelled, I am more than happy to except a voucher to spend on future shows!

8. Subscribe and sign up.

As it stands, it is currently unclear as to when theatres will reopen, but we must look ahead at the incredible shows lined up for the future. Visit venue websites, sign up to their newsletters and follow the social channels of your favourite shows, venues and performers, to keep up to date with anything and everything theatre!

It definitely hasn't been the year we all hoped, but it's only though patience and hope that our industry will come back stronger than ever. If your a performer, keep practising, keep learning, and if your an audience member, you've got many shows to look forward to in the future and they'll all be worth the wait!

Stay safe.

Mia x